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CropLife Canada continues Real Farm Lives campaign

CropLife Canada, an Ottawa-based trade association representing manufacturers of pest control and biotechnology products, has begun a new phase of its “Real Farm Lives” campaign. The effort consist of a series of documentary-style online videos about farming in Canada. According to the organization, the campaign is intended to address topics such as safe farm practices and food choices. The videos are being accompanied by a collection of articles at <> providing additional information about the technology depicted. The initiative began in 2018.

“We know Canadians have questions about food production and farming practices,” said Pierre Petelle, president and CEO of CropLife Canada. “That's why we go straight to the source in ‘Real Farm Lives.’ We're excited to build on the success of season one and continue connecting Canadians with real farmers who can help them better understand the complexities of modern farming and the challenges and innovations involved in feeding a growing population.”

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