Mitsubishi Electric releases Thermostat Wars video
Mitsubishi Electric Heating and Cooling has released an online video called “Thermostat Wars” to promote its line of multi-zone heating and cooling units. Developed by Tag of Toronto, the video depicts a family “battling” over the thermostat setting in their home.
“Our objective was to create an emotional story that exemplifies the benefits of our leading, innovative technology made specifically for Canadian climates,” said Candace Steinberg, marketing manager of the HVAC products sales division at Mitsubishi Electric Sales Canada. “‘Thermostat Wars’ brilliantly communicate how our heating and cooling solutions exist to improve the everyday lives of consumers.”