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Purelygreat begins campaign

Personal care company Purelygreat has begun a new advertising campaign for its line of natural deodorant products. Developed by Someplace Nice of Toronto, the campaign consists of two 60-second online videos using the tagline, “A natural deodorant for a world that's finally ready for a natural deodorant.” Both are set in the dark ages and focus on the natural ingredients used in the products. The videos will run on Facebook, Instagram and YouTube, accompanied by a product sampling component conducted through the brand’s website.

“We're a wholesome company at heart,” said Purelygreat founder Philip Pellat. “We use all-natural ingredients in an effort to get people to discover the health benefits of natural deodorant and it's all handmade here in Ontario. We can't imagine a better torture test than the dark ages. If we had been around back then, the world would've smelled different, that's for sure.”

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