Chameleon Digital Media signs deal with FrontRunner Technologies
By Adnews Staff
Chameleon Digital Media, a division of Toronto-based out-of-home company Adapt Media, has formed an agreement with FrontRunner Technologies, a company specializing in digital out-of-home media delivery. Through this agreement, FrontRunner will make use of Chameleon’s location-based mobile advertising data and advertising system. FrontRunner’s products include digital advertising displays in store windows.
“We are thrilled to partner with the team at Chameleon Digital,” said Amanda Dorenberg, chief information officer at FrontRunner Technologies. “One of the key factors in our decision to partner with them is the level of transparency we receive from a data processing, data science and methodologies standpoint.”