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Wine Marketing Association of Ontario debuts new logo

The Wine Marketing Association of Ontario, in association with the Ontario Wine Appellation Authority, has introduced a new logo for Ontario VQA wines. The logo serves as a “mark of origin, quality and authenticity” for Ontario wineries. The new logo is intended to be more modern and visually striking. It will be used in future efforts to raise awareness of Ontario wines, particularly internationally. It has also been integrated into television, digital and print ads in the organization’s “Tastes Untamed” campaign, as well as into a fall promotion by the LCBO called “Bring Local Home.”

“We are thrilled about the new VQA logo as it embraces Ontario's wine growing region, climate and status as an exciting New World wine destination,” said Sylvia Augaitis, executive director of the Wine Marketing Association of Ontario. “It evokes a feeling of boldness and creativity, showcasing how Ontario winemakers have forged their own style. Ontario's time to shine is now and this new contemporary VQA logo communicates confidence, building on how Ontario VQA wines continue to win international respect and acclaim. The modernized VQA logo helps convey that story to consumers.”

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