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Giant Tiger begins See Yourself Saving campaign

Discount store chain Giant Tiger has begun a fall advertising campaign called “See Yourself Saving.” It includes digital and print advertising, accompanied by commercials on specialty television channels. The creative depicts different styles of shoppers searching for their own kind of savings. The commercials were filmed in a Giant Tiger store in Mississauga and features staff of the store along with actors. The campaign also includes flyers, in-store materials, social media content and influencer activities.

“As a customer focused retailer, we really felt that budget-savvy audiences, new and current, would connect with these personalities,” said Cindy-Lynn Steele, senior vice-president of corporate strategy and marketing at Giant Tiger Stores. “If you didn't think you were the kind person who would love shopping Giant Tiger, well, guess again. The commercials are entertaining and witty while being sure not to lose sight of our commitment to quality and value.”

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