Christian Children's Fund of Canada rebrands
By Adnews Staff
International development agency Christian Children’s Fund of Canada has undertaken a rebranding initiative. The organization will now operate as Children Believe. According to the organization, the new branding is intended to better reflect its efforts to assist vulnerable children in Africa, Asia, Central America and South America. The new name is accompanied by a new logo, visual style and website at <http://www.childrenbelieve.ca>.
“A compelling brand helps us empower children to access education, stand up for what they believe in and be heard in a way that excites people to join our work,” said Patrick Canagasingham, CEO of Children Believe. “Whether it’s being the first in their family to go to school, saying no to child marriage or becoming Prime Minister, we help children believe they can do the extraordinary. That can take them anywhere.”