Harlequin hires Round Agency
By Adnews Staff
Book publisher Harlequin Enterprises has retained The Round Agency of Toronto as its brand agency for North America. The agency will participate in an initiative intended to modernize the brand and broaden the publisher’s consumer base. Round won the account in an agency review. Harlequin is a division of HarperCollins.
“We are entering the next stage of Harlequin’s journey,” said Farah Mullick, senior director of global series marketing at Harlequin. “Our business is evolving quickly to address rapid changes in publishing and the entertainment industry as a whole. We chose Round because they have incredible experience helping brands transition within changing industries. They also stood out to us as the anti-agency agency, real industry disruptors that are focused on delivering great work and real value for clients. They fit perfectly with our mission and values at Harlequin.”