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Globe and Mail breaks new brand campaign

The Globe and Mail has begun a new brand campaign called “Power to the Informed.” Developed by Cossette, the initiative consists of a commercial that will run in Cineplex theatres, accompanied by billboard ads with Pattison and Astral and street posters in Toronto, Vancouver and Calgary. The campaign highlights the ways in which “the right information in the hands of the right people can transform lives, businesses and communities.” The creative will focus on election-related themes until Oct. 22, after which it will switch to the importance of information in everyday life.

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