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Axe begins Sneakers & Cookies campaign

Unilever Canada has begun an advertising campaign for its Axe line of men’s grooming products. The campaign promotes a new fragrance product called Axe Sneakers & Cookies, developed in association with professional basketball player Fred VanVleet. It consists of a series of online videos in which VanVleet visits Toronto locations including a barbershop, a record store, a shoe store, a public basketball court and a sports highlight show to ask the question, “What’s your favourite smell?”

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