DAZN Media hires Cue Digital
By Adnews Staff
DAZN Media has retained Cue Digital of Toronto to handle Canadian advertising sales for its on-demand sports streaming service. The service’s programming consists of NFL, English Premier League and UEFA Champions League games, among others. The companies will offer brand integrations, video advertising and sponsorships. Cue Digital will also manage direct and programmatic advertising inventory for DAZN’s affiliated websites in Canada, including Sporting News.
“As the ecosystem of OTT, multi-sport and sport dedicated platforms continues to grow, so too does the opportunity for ad revenue growth in this very exclusive online marketplace,” said Mike Mobley, vice-president for North America at DAZN Media. “Our partnership with Cue Digital will allow us new ways to reach and engage Canadian fans throughout their sports journey.”