Flight Centre begins Be Unbordered campaign
By Adnews Staff
Travel company Flight Centre Canada has begun a new advertising campaign called “Be Unbordered.” Developed by Cossette, the campaign encourages consumers to “escape the monotony of routine travel.” This is the first time the brand has conducted such a campaign in Canada. It consists of a television and theatre commercial, accompanied by out-of-home advertising in Toronto, Vancouver and Calgary.
“Many people now travel to get the iconic Instagram-worthy shot, resulting in over-tourism, but they are really hungry for new experiences,” said Peter Ignazi, global chief creative officer at Cossette. “This film illustrates that and the integrated campaign reintroduces Flight Centre’s expertise in helping travelers get outside their comfort zone.”