Walmart begins fall fashion campaign
Walmart Canada has released a new television commercial called “I’m Wearing Walmart” to promote its collection of fall apparel. The campaign depicts the chain’s George line of products as “affordable fashion.” The creative uses video taken at fashion shows featuring local residents of Paris, ON. Additional fashion show events were conducted in London, ON and Milan, QC. The television ad is being supported by social media content on Instagram.
“We saw some delightful reactions as a result of the brand unveil after the fashion show in Paris, Ontario,” said Tammy Sadinsky, vice-president of marketing communications at Walmart Canada. “The sentiment from residents was, ‘I can’t believe that outfit is from Walmart,’ which was the intention of the campaign; to surprise and delight customers. The fashion show was meant to articulate our belief that everyone can have great style. We believe in affordable fashion for all.”