Chartwell Retirement Residences breaks national campaign
By Adnews Staff
Chartwell Retirement Residences of Toronto has begun a new advertising campaign called “Let’s Live, Together.” According to the company, the national campaign is intended to address misconceptions about retirement living and emphasize the emotional benefits of the company’s services for seniors. The campaign, developed by Cundari, includes print, television, radio and online advertising. It will run in English and French in Ontario, Quebec, Alberta and British Columbia until Dec. 15.
“There are a lot of misperceptions about retirement living and the category, and as a consequence most seniors and their adult children don’t want to think or talk about it,” said Malcolm McLean, president and chief strategy officer at Cundari. “This new campaign simply portrays retirement living as the natural next step in a lifetime of steps we all take and share with family and friends. We want people to see how living with Chartwell is time well spent. It’s as engaging, social and rewarding as the lives Canadian seniors have been living all along.”