Nourish Food Marketing, AdFarm launch joint service
By Adnews Staff
Two agencies specializing in food and agriculture marketing, Nourish Food Marketing of Toronto and AdFarm of Calgary, have formed an agreement to jointly offer their services to clients. The service is intended to provide communications support at each stage between agricultural producers and consumers. It includes marketing strategy, branding, packaging and campaign development. The service, which will operate as Nourish Network, will be offered to clients in North America.
“The journey from field to fork has never been shorter, nor have consumers ever demanded more transparency,” said Ben Graham, president of AdFarm. “We’ve seen a significant shift in how involved people want to be in the journey of their food. Today’s consumers are making choices not only on taste, quality and price, but increasingly also on how the food was produced. Complimented with a population of consumers eager to learn and understand more about food production, we’re left with clear opportunities to facilitate the connection, and creative ideas from both members of this partnership on how to make it happen.”