Pathways to Education conducts Build Pathways campaign
By Adnews Staff
Toronto-based charitable organization Pathways to Education Canada has begun a national awareness campaign called “Build Pathways.” Developed by Camp Jefferson, the campaign consists of television, cinema and out-of-home advertising, as well as social media content and media relations. The creative highlights the importance of high school graduation to individuals and society. The campaign also includes a website at <http://www.buildpathways.ca>. Media work is being handled by Cossette Media, with public relation support from The Colony Project and website development by Send and Receive. Pathways to Education works to help students in low-income communities to graduate from high school. This is its first national campaign.
“Youth living in low-income communities across Canada face barriers to education that can significantly impact their chances of graduating from high school, and that affects us all,” said Colleen Ryan, director of marketing and communications at Pathways to Education. “‘Build Pathways’ highlights that when we support more students to graduate from high school, we see reduced poverty, stronger communities and significant economic gains.”