Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Chefs Plate begins Conquer the Kitchen campaign

Meal kit delivery service Chefs Plate has begun a fall campaign called “Conquer the Kitchen.” The campaign consists of digital and transit advertising in Toronto, along with social media activities. The creative highlights the ease-of-use of the company’s meal kits by comparing them to basic kitchen activities such as boiling water or turning on a stove. The campaign was developed in-house in collaboration with Toronto-based Crowdiate.

“We wanted to show how unbelievably quick and easy Chefs Plate makes preparing a home cooked meal made with whole foods and fresh ingredients,” said Lauren Wong, vice-president of marketing at Chefs Plate. “Chefs Plate is just about as easy as take out, for a fraction of the price while also being more satisfying to consumers who want delicious home cooked meals without sacrificing convenience. This campaign is a departure from the homogenous ‘mommy’ advertising often seen in the meal kit category.”

« Back Next »

Related stories Comments