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Grolsch conducts TIFF promotion

Beer brand Grolsch is conducting a promotion as part of its sponsorship of the Toronto International Film Festival. Developed by Smaller Agency of Toronto, the promotion features a festival-themed card game called “Sip & Social” which is being distributed through participating Toronto bars and restaurants near festival venues. The campaign also includes print and out-of-home advertising. The creative depicts a Grolsch bottle in a number of film-related settings.

“This places Grolsch at the centre of the activity and gives people fun film knowledge that they can share with each other through a social game,” said Smaller Agency founder Noah Barlow.

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