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Orangetheory Fitness hires Ketchum

Orangetheory Fitness Canada has retained Ketchum Canada of Toronto as its public relations agency of record. Ketchum won the account in a competitive review. The assignment includes event management, influencer activities and media relations.

“Our team is excited about the future of working alongside Ketchum,” said Craig Morin, national marketing manager at Orangetheory Fitness Canada. “We were thoroughly impressed with their approach to understanding Orangetheory and its member base, specifically by showcasing a desire to go above and beyond to identify exactly how we could effectively communicate the value of Orangetheory Fitness to new potential members.”

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