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Royal Roads University breaks Up campaign

Royal Roads University in Colwood, BC has begun an new advertising campaign called “Up.” Developed by Will of Vancouver, the campaign consists of online videos that encourage working professionals to pursue personal and professional growth. The initiative, which will run until March 2020, also includes social media content, digital banners and pre-roll video ads promoting specific courses and programs.

“There is often a sea of sameness when it comes to the education category,” said Lisa Lebedovich, creative director at Will. “This campaign is intended to stand out visually and tonally with an emotive charge to position Royal Roads as the place for hungry individuals who want to take their lives and careers up.”

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