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Holt Renfrew Centre begins ice cream promotion

Toronto shopping mall The Holt Renfrew Centre has begun a promotion called the “Ice Cream Pop-Up.” The one-week initiative promotes the fall fashion lines sold by the mall’s retailers, as well as recent interior renovations at the location. Promotional workers will visit a series of locations around Toronto to distribute free ice cream and coupons for discounts at participating retailers. The promotion also includes a contest promotion, the winner of which will receive a $500 shopping spree at the mall.

“We’re excited to show off our beautiful renovations with this innovative and delicious initiative,” said Scott Harris, general manager of The Holt Renfrew Centre.

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