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Toys R Us readies Birthday Bash promotion

Toronto-based toy retailer Toys R Us Canada will begin a contest promotion called “Geoffrey’s Birthday Bash” on Sept. 5. The promotion, which will be accompanied by in-store events, is intended to represent a birthday celebration for the chain’s spokescharacter Geoffrey the Giraffe. Prizes will include a 2019 Dodge Grand Caravan SXT, three family vacations, three themed birthday parties and 45 shopping sprees. In-store event sill take place in the 83 Toys R Us stores in Canada each weekend in September. The events will feature the participation of toy and infant product manufacturers such as Mattel, Hasbro, Lego, MGA , Evenflo, Graco and others.

“Happy birthday to Canada's ambassador of play,” said Frank Juhasz, vice-president of marketing at Toys R Us Canada. “As we celebrate the power of play with our customers, partners and team members this September, we have our eyes firmly set on many more years of creating moments of joy for families across Canada.”

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