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First Choice Haircutters breaks brand campaign

First Choice Haircutters has begun a new brand campaign called “A Stylist for Everyone.” Developed by Tag of Toronto, the effort seeks to highlight the personalities and characteristics of the chain’s staff and how consumers will be able to find a compatible stylist. The campaign includes television, print, out-of-home, online video and social media elements.

“While convenience and price may dictate an initial decision when selecting a hair care brand, it’s the personal influence of stylists that promote brand loyalty and affinity,” said Fabio Orlando, CEO of Tag. “Beyond the services offered by FCH, ‘A Stylist for Everyone’ explores the common thread that draws a customer back to FCH: the custom, tailored experience built on compatibility and relatability, every single time.”

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