Government of Canada retains Cossette Media
By Adnews Staff
The Government of Canada has retained Cossette Media as its media agency of record for a period of three years. The assignment includes media planning and buying, as well as online ad serving verification and reporting for multiple government departments. Cossette won the account in an agency review.
“We are thrilled that the Government of Canada has selected us as their media agency of record,” said Axel Dumont, senior vice-president and general manager of Cossette Media Quebec and East. “In addition to our previous experience, we demonstrated Cossette Media's advanced capabilities throughout the rigorous RFP process. This win demonstrates our thorough understanding of governmental nuance in the media landscape, and is a testament to Cossette Media’s strengths as an agency.”