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Fitbit begins international campaign

San Francisco-based fitness technology company Fitbit has begun a new international marketing campaign for its Versa 2 smartwatch. The campaign, developed by Argonaut of San Francisco, focuses on the functions of the watch other than fitness tracking. It includes television and online video advertising in 15-, 30-, and 60-second formats.

“It’s been great to get back together with the team at Fitbit to work on this launch,” said Argonaut chief creative officer Hunter Hindman. “Their product is in a stronger place than ever and we’re delighted to be a part of creating work that will get the world talking about Fitbit again.”

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