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Government funds Quebec agri-food tourism marketing program

The Government of Canada has awarded $600,000 in financial assistance to the Société du réseau Économusée to promote Quebec agri-food tourism internationally. The funds will be provided through Canada Economic Development for Quebec Regions over three years. They will be used to implement a marketing program outside Quebec for local agri-food products in collaboration with 10 tourism organizations. The program, called “Local Flavours,” will include trade show participation, advertising campaigns, online content development and social media activities. It will promote products including cheeses, seafood, berries, ciders and wines, among others. The society represents a group of 84 Quebec-based artisan businesses.

“Agri-tourism and gourmet tourism are now selection criteria that increasingly more international tourists are using to choose a destination,” said Carl-Éric Guertin, general manager of the Société du réseau Économusée. “The Société du réseau Économusée and its tourism association partners want to provide people with experiences that abound with culinary discoveries and thrilling encounters with highly talented chefs, producers and artisans of Quebec gastronomy as well as promote the many markets, festivals, events, routes and high-producing territories that, with the changing seasons, showcase the variety of Quebec's local flavours.”

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