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Public Mobile begins brand campaign

Toronto-based mobile communications provider Public Mobile has begun a rebranding initiative intended to differentiate the brand from its competitors in the wireless market. The effort includes a new visual identity and a new advertising campaign called “Public Displays of Affection.” Both were developed by Cossette. The new brand materials focus on the theme of human connection, according to the company. They include a new logo, colours, typography and illustrations, as well as the adoption of the tagline, “We’re for you.” The ad campaign also works to highlight the brand’s commitment to its customers. It includes out-of-home ads, online video, digital ads and radio commercials, which will run in cities nationally until the end of the year.

“This rebrand represents the individuality and the diversity of Public’s customers and every element ties into its people first strategy,” said Luis Coderque, group creative director at Cossette. “We designed an identity that brings back the meaning of the word Public to the brand.”

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