Best Buy Canada hires Weber Shandwick
By Adnews Staff
Electronics retailer Best Buy Canada has retained Weber Shandwick of Toronto as its public relations agency of record. The firm won the account in a competitive review. The assignment also includes media relations and will focus on Best Buy’s in-store experience and services such as Geek Squad. Best Buy operates 175 stores nationally.
“We chose Weber Shandwick because they understand the retail sector and have a passion for our business that is palpable,” said Polly Tracey, vice-president of communications at Best Buy Canada. “The strategic thinking of their team and deep expertise will help us reach our ambitious goals.”