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Best Buy Canada hires Weber Shandwick

Electronics retailer Best Buy Canada has retained Weber Shandwick of Toronto as its public relations agency of record. The firm won the account in a competitive review. The assignment also includes media relations and will focus on Best Buy’s in-store experience and services such as Geek Squad. Best Buy operates 175 stores nationally.

“We chose Weber Shandwick because they understand the retail sector and have a passion for our business that is palpable,” said Polly Tracey, vice-president of communications at Best Buy Canada. “The strategic thinking of their team and deep expertise will help us reach our ambitious goals.”

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