Isaac Foundation breaks television campaign
Toronto-based charitable organization The Isaac Foundation has released a television commercial as part of its “Access For All” campaign, which is intended to raise awareness of the difficulties faced by people with rare diseases in accessing certain kinds of medical treatment. The 30-second commercial features foundation founder Andrew McFadyen describing the issue. It is supported with online materials at <http://www.theisaacfoundation.com/accessforall>.
“If we believe in the possibility of exceptional healthcare, we have to work together to take care of these patients and help elevate their voices,” said McFadyen. “As hard as a diagnosis of a rare disease can be, it is exponentially more tragic when those patients can't access treatment that exists only because our current system struggles to keep pace with scientific discovery.”