Las Vegas Convention and Visitors Authority hires Fuse
The Las Vegas Convention and Visitors Authority has retained Fuse Marketing Group of Toronto as its Canadian social media and experiential marketing agency of record. The agency will develop social media content and promotional events intended to raise awareness of Las Vegas in Canada. Fuse was selected for the assignment by R&R Partners, the authority’s Las Vegas-based marketing and communications firm, in a competitive review.
“During our competitive review, Fuse stood out as an experienced agency with a demonstrated record of success and a wealth of regional knowledge,” said Rob Dondero, executive vice-president at R&R Partners. “We look forward to working together to create impactful LVCVA campaigns for the Canadian audience.”