Clif Bar begins Adventure Trailers campaign
Snack bar company Clif Bar & Company has begun a new campaign in Canada called “Make it Good Adventure Trailers.” The effort makes use of branded vehicles that will visit various locations in the Toronto and Vancouver areas through the remainder of the summer. According to the company, the trailers will be used to distribute samples of the product and to encourage consumers to engage in “urban adventures.” The promotion is an extention of the brand’s ongoing “Make it Good” campaign, which began in the spring. Media relations and influencer marketing for the campaign are being conducted by Golin, while Mosaic is handling the field marketing and event management.
“We're hitting the road to bring ‘Make it Good’ to life and share how locals and visitors alike can embrace a sense of fun and adventure in their own backyards,” said Aniefre Essien, brand manager for Clif Bar. “As a leading adventure brand in North America, we want to help remind Canadians that adventure isn't just found at the top of a mountain or in the middle of the woods, it's also right here in their own city and community.”