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BMW, Heaps Estrin Real Estate begin joint promotion

BMW Group Canada of Richmond Hill, ON has begun a promotion in collaboration with Heaps Estrin Real Estate of Toronto. During the initiative, BMW will place vehicles in the driveways of various properties for sale in the Greater Toronto Area. The promotion is intended to assist both companies in appealing to consumers seeking “luxury” houses and cars. The vehicles will be displayed in front of residential properties with a list price of between $2.9 million and $5.9 million in neighbourhoods such as Rosedale, Moore Park, Bennington Heights and Leaside. Cars to be displayed include the X7 sport utility vehicle, the electric I8 Roadster and the M5 sedan. The cars will also appear in online listings for the properties.

“With our focus on innovation and seeking new ways to reach the luxury buyer, we saw an incredible opportunity to team up with the Heaps Estrin Real Estate team to create a unique platform in automotive and real estate marketing,” said Michael Oliver, national manager of brand communications at BMW Canada.

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