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Sleep Country readies Walmart promotion

Mattress retailer Sleep Country Canada is preparing to conduct a promotion in the Greater Toronto Area in collaboration with Walmart to coincide with the back-to-school season. From Aug. 5 to 18, the retailer will operate temporary installations within two Walmart stores in Thronhill and the Stockyards neighbourhood. Consumers will be able to test four mattresses from Sleep Country’s Bloom product line, in addition to related bedding products. Promotional workers will staff the installations to provide information about the products. Consumers will also be able to order a mattress at each installation for home delivery.

“As shoppers start getting ready for back to school, we are excited to introduce our affordable Bloom sleep solutions to a new customer segment in the GTA,” said Stewart Schaefer, chief business development officer at Sleep Country Canada. “Partnering with a like-minded retailer in Walmart has allowed us to provide more Canadians with convenient access to a great night's sleep, and our unique Bloom Pop-Up Shops will take this great partnership one step further. We are excited to offer Walmart customers in Thornhill and in Toronto Stockyards a chance to try out the world's best mattress-in-a-box for themselves.”

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