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SodaStream retains Praxis

SodaStream, a maker of consumer beverage machines, has hired Praxis of Mississauga as its Canadian digital agency of record. The assignment includes strategy, analytics, creative development and community management. The brand is a division of PepsiCo.

“Praxis showed clearly that they understand our business,” said Laura Niro, head of marketing at SodaStream Canada. “They came to the table with a highly strategic and detailed proposal with unique, on-brand creative, and they impressed us with their deep knowledge of digital. We are excited to work with them as we continue our mission to reduce single-use plastic and change the way the world drinks.”

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