Jameson prepares tattoo promotion in Toronto
By Adnews Staff
Corby Spirit and Wine is readying a promotion for its Jameson Irish Whiskey brand that will run in Toronto during the first half of August. From Aug. 1 to 4 and from Aug. 8 to 11, the company will operate a temporary installation called the “Hop Up Tattoo Shop” at shopping district Stackt Market. The installation will offer free permanent or temporary tattoos to consumers in association with tattoo shops Inkbox and Ink and Water. The promotion will also include sampling of a new product release called Jameson Caskmates IPA.
“They say the best conversations happen at the bar over a drink with good friends,” said Alice Carroll, brand manager for Jameson. “That's definitely true for this project. We thought up this partnership while enjoying a Jameson and are excited to work with Mr.Koo and Inkbox as they embody a creative spirit as well as being revered in their craft.”