Jim Pattison Broadcast Group signs deal with Matrix
By Adnews Staff
The Jim Pattison Broadcast Group of Kamloops, BC has signed an agreement with Matrix of Pittsburgh, PA to use Matrix’s Monarch advertising sales system for its television, radio and online properties. The system is intended to allow the broadcaster to better identify, track and manage its advertising revenues. The system provides a unified view of first- and third-party data from a range of sources. The Jim Pattison Broadcast Group operates 47 radio stations, three television stations and 17 online news sites in British Columbia, Alberta, Saskatchewan and Manitoba. The company is a division of the Jim Pattison Group.
“Matrix stood out among other CRM options that we investigated as a forward-thinking, integrated solutions-based tool that has a proven track record of improving results by reducing redundant tasks and increasing sales,” said Rod Schween, president of Jim Pattison Broadcast Group. “Monarch will be a very welcomed and strategic tool for all of our sales leaders and reps moving forward.”