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SheaMoisture readies Be Your Beautiful promotion

Sundial Brands is preparing to conduct a promotion in Toronto called “Be Your Beautiful” in support of its SheaMoisture product line. From July 30 to Aug. 2, the company will operate a temporary installation in the city’s downtown area that will “celebrate beauty and culture,” according to the company. The venue will host a series of workshops, speakers, artists and community personalities, as well as free hairstyling services and product sampling initiatives. Participants will include television host Tracy Moore, Karlyn Percil of the Sister Talk Leadership Academy, musicians Jully Black, Ammoye and Domanique Grant, and artists Benny Bing and Alexis Eke, among others. The promotion is being supported with a website at <>. Sundial Brands is a subsidiary of Unilever.

“It's exciting for us to debut the SheaMoisture pop-up in Canada and partner with influential women and organizations who are leading conversations about beauty, culture and identity through stories and learnings,” saids Kimberly Paige, chief operating and brand officer at Sundial Brands. “SheaMoisture has always been committed to serving the underserved in beauty by honouring every woman with products that address her individual needs and empower her to celebrate her unique journey.”

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