Luminosity Gaming conducts music festival promotion
By Adnews Staff
Competitive video gaming company Luminosity Gaming and experiential marketing firm Big Digital recently conducted a joint promotion at the Bud Light Dreams Music Festival, which took place in Toronto on June 29 and 30. The promotion made use of an installation at the festival that featured interactive touchscreen video games and merchandise sales.
“The intent is to provide the esports experience to a wider range of audience groups,” said Michael Girgis, co-founder of Big Digital. “A key aspect was designing mobile and flexible structures for customizing the experience. The combination of gaming containers and digital technology, including a giant LED billboard and pop-up digital screens, featured Luminosity content that showcased team and player segments as well as a curated social conversation to festival attendees. A Wi-Fi network enabled mobile contesting and further interactions and engagement by the attendees.”