American Express extends deal with Mirvish Productions
American Express Canada has renewed its agreement with Toronto-based theatre company Mirvish Productions for a multi-year term. Users of American Express cards will receive a range of benefits when purchasing tickets from Mirvish, including advance sales, access to reserved blocks of tickets and special package offers. American Express will also receive advertising exposure within multiple Mirvish venues. The agreement was negotiated by Brands Amplified of Toronto.
“We first collaborated with American Express in 1992, just as we were building the Princess of Wales Theatre to house the Canadian premiere of Miss Saigon,” said David Mirvish, president of Mirvish Productions. “From the very beginning, we were impressed with American Express' commitment to live entertainment, and the care they took to make sure their cardmembers had exclusive access to the top theatres in the country. We now present an average of 25 different shows each year in five venues and our goal is to provide an eclectic and diverse mix of the very best of world theatre to Toronto. We are lucky to have a partner as committed to this principle as American Express.”