Labatt begins Bud Light House Party Tour
By Adnews Staff
Labatt Breweries of Canada has resumed a summer concert promotion called “The Bud Light House Party Tour” for a second year. The national initiative will consist of a series of musical performances at private houses for audiences chosen through an online draw. Concerts will take place in Toronto, Montreal and Calgary featuring the performers 2Chainz, Alison Wonderland and Sam Hunt respectively. The concerts will also be streamed live online. Consumers can enter the contest at <http://www.budlighthousepartytour.ca>.
“People are used to seeing headlining artists perform in massive venues, but a performance by your favourite artist at a house party is rare and unforgettable,” said Todd Allen, vice-president of marketing at Labatt. “Just like our country, Canadians' musical tastes are vast, which is why we're also proud to be expanding into new genres and covering new territories with the 2019 tour.”