Air Canada redesigns EnRoute magazine
Air Canada of Montreal has relauched its in-flight magazine EnRoute. The July issue of the publication introduces a new design and format, as well as new editorial focusing on travel and human interest stories. The new magazine will also make use of themed issues and guides to various cities. The redesigned publication makes use of lighter paper and a smaller size to reduce weight. The magazine’s website has also been redesigned to match the new style. The redesign was conducted in association with Bookmark Content and Communications, a subsidiary of the Spafax Group.
“Over its 60-year history, EnRoute has continuously evolved to remain a leader in travel and lifestyle content in Canada for its readers,” said Andrew Shibata, managing brand director at Air Canada. “With the relaunch of the magazine, we want to provide a premium publication that reflects an aesthetic and voice that makes us unique and memorable through content that provides depth, insight, curation, context and thoughtful perspectives on the world, while also detailing the latest travel, lifestyle and culture trends.”