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High Park begins Canaca campaign

Toronto-based cannabis company High Park has begun a national campaign called “For the Love of the Leaf” to coincide with the first anniversary of its Canaca brand. According to the company, the effort is also intended to celebrate Canada Day and Canada’s legalization of cannabis. Developed by Pomp & Circumstance of Toronto, the campaign consists of online elements and in-store materials at cannabis retailers. The creative features a maple leaf and various provincial landscape images.

“Celebrating Canaca’s first birthday and the first year of legalized adult-use cannabis on Canada Day is a monumental occasion.” said Adine Fabiani-Carter, chief marketing officer at High Park. “We are proud to mark the occasion and honour Canada for having the vision, bravery and determination to lead the world in adult-use cannabis legalization.”

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