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Hendrick's Gin readies Montreal Jazz Festival promotion

William Grant & Sons is preparing a promotion for its Hendrick's Gin brand at the Festival International de Jazz de Montreal. On June 27 and 28, the company will operate a branded hot air balloon in downtown Montreal. The promotion will also include an installation called the “Portal of Peculiarity” that will feature an organ with keys made from cucumbers as well as product sampling. Visitors to the installation can also enter a draw for a ride in the balloon.

“The Hendrick's Gin E.L.E.V.A.T.U.M. grants guests an escape from the mundane and the chance to foray into the whimsical world of Hendrick's Gin,” said Jessica Mieczkowska, Canadian brand manager for Hendrick's Gin. “We are thrilled to return to the Festival International de Jazz de Montreal for the second year and to enchant guests with our multi-sensory Hendrick's Gin experience.”

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