Nestle conducts ice cream sampling promotion
Nestlé Canada conducted a promotion in Toronto on June 20 to coincide with the beginning of summer. Promotional workers at Yonge-Dundas Square distributed free samples of various frozen snacks from the company’s Häägen-Dazs, Drumstick, Kit Kat and Goodnorth product lines.
“Torontonians love ice cream, and what better way to kick off summer than with the iconic brands they love,” said Lisa Beausoleil, vice-president of ice cream marketing at Nestlé Canada. “Nothing says summertime more than getting outside and enjoying your favourite frozen treat in the middle of the day.”