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CWB Financial Group debuts new branding

Edmonton-based financial services company CWB Financial Group has begun an advertising campaign that introduces a new visual identity and branding. According to the company, the new branding is intended to present the company as “a clear alternative for successful business owners across Canada.” It includes a modified logo, the use of brighter colours and the tagline “Obsessed With Your Success.” The launch campaign consists of television advertising and online materials.

“Our ongoing expansion into targeted industries and communities across Canada means business owners and decision makers are meeting CWB for the first time,” said Chris Fowler, president and CEO of CWB. “This rebrand gives us the opportunity to better convey the proactive, personalized service we're known for. We have a great story to tell and are planning to share it more widely. This renewed focus on our brand helps us do that.”

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