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Air Miles signs new spokespeople

Montreal-based loyalty program Air Miles has signed a promotional agreement with football player Étienne Boulay and television personality Maïka Desnoyers. The couple will participate in promotional activities for the brand in Quebec. This will include describing their experiences using Air Miles as parents on their blog and social media pages.

“We are proud to work with this beloved couple and welcome them to the Air Miles family as official Quebec ambassadors,” said Rachel McQueen, senior vice-president of collector experience and marketing at Air Miles. “Their story and experience with the program over the past several years exemplifies how collectors can get the most out of the Air Miles experience. All across the country, young families are looking for ways to make their everyday purchases go further and we can't think of a better way to show collectors how Air Miles connects young families to moments of reward than through the shared experiences of Étienne and Maïka.”

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