Brick Brewing becomes Waterloo Brewing
Brick Brewing of Waterloo, ON has rebranded itself as Waterloo Brewing. According to the company, the new name is intended to reflect its local craft brewing roots and its commitment to its hometown. The rebranding also includes a new logo and a website at <http://www.waterloobrewing.com>.
“This is an extraordinary company, with a remarkable history,” said George Croft, resident and CEO of Waterloo Brewing. “We are a company of pioneers, led in the critical early years by our founder Jim Brickman. It is incredible to think that in the early 80's there were only ten licensed brewers in all of Canada and no such thing as a craft brewer. The time was right, however, to begin a new chapter in this company's history. We wanted to cement our commitment to our hometown and the Region of Waterloo by adopting their name as our own, to become part of that regional family, legally and officially.”