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Pattison signs deal with Broadsign

Out-of-home media company Pattison Outdoor Advertising has signed an agreement with advertising technology company Broadsign International to make use of its OOH management software. Broadsign will provide a system for Pattison intended to optimize the delivery of content to its approximately 4,000 display screens. The system will also incorporate real-time inventory availability tracking and booking.

“Optimizing our digital assets and amplifying our programmatic capabilities are key missions for us over the coming years,” said Cam Milne, vice-president and general manager of Pattison Onestop. “We’re confident that the experienced team at Broadsign will provide the solution we need to continue to stand out as a leader in Canadian out-of-home.”

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