Rouge Media debuts new branding
By Adnews Staff
Toronto-based out-of-home media company Rouge Media has begun a rebranding initiative. According to the company, its new visual identity is intended to reflect its growth and range of services in Canada and the United States. The materials include a new logo intended to represent the company’s staff, clients and technology surrounding an advertisement.
“We have built an unwavering presence over the past 15 years, creating a strong brand recall among clients and partners alike,” said Alison Jacobs, executive vice-president for North America at Rouge Media. “We are dynamic and innovative, evolving our networks and solutions. We have launched new products integrating data and tech into our core offerings and it was time our identity followed suit. It had to reflect the new Rouge, while making sure we are holding on to the best aspects of our history and legacy.”