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Eataly Toronto hires BPR

Eataly Toronto has retained BPR of Toronto as its public relations agency of record. Eataly Toronto is a 50,000-square-foot collection of Italian restaurants and food stores that will open in the Manulife Centre this year. BPR, formerly known as Butter Public Relations, won the account in a competitive bidding process. The assignment includes support for the launch of the venue.

“We are thrilled to welcome Eataly to our client roster and are honoured to work with their team on a successful opening of the first Canadian location,” said Shawn Rusich, president of BPR. “Eataly Toronto will bring an entirely new retail-dining experience to Canada with its exceptional and authentic Italian food, service and restaurant offerings. We look forward to introducing Canadians to the brand's immersive and interactive culinary concept.”

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